By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the special d

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and the manner in which community building can help online marketers retake control of the discov

Mark Donnigan: It's going great, Ben. I am so pleased to be right here on your program.Ben: Absolutely. We more than happy to have you on the show. Particularly given the value and the urgency of the subject we're mosting likely to be taking on throughout this discussion as well, which is one that I assume is actually under-discussed. One that coul